You’d be hard pressed to find a more recognisable brand than Apple. It is among the most valuable brands in the world. The mere mention of the name will leave customers queueing up outside stores for the latest models and opening their wallets without a second thought. So, what is it that makes Apple so … Continue reading “Brand Evolution – Apple and the technologies that bring it to life.”
Building a powerful brand is a major part of creating a reputable, well recognised business. And when you are an automotive OEM, the need to form a powerful brand that stands out from the competition is paramount. Essentially, brand awareness is a key component of your ongoing success. So, how do you achieve brand excellence … Continue reading “Achieving brand excellence in the automotive industry”
Brand awareness plays a vital role in brand equity and perceived value; but how can you boost brand awareness in the first place, and why does it really matter? As a business, you want to be seen. You want people to know who you are. To remember you. It’s a paramount part of business growth. … Continue reading “How can brand awareness boost brand equity and perceived value?”