WRS is an international provider of scalable and integrated POS systems operating across nine countries with over 5,000 installations. As the company expanded into new sectors and introduced new software products it undertook a full rebrand to reflect its growth and evolving market position.
Diametric was selected to deliver the premium resin domed badges required to brand their latest hardware.
WRS
Industrial Electronics
Resin Domed Badges
With a refreshed brand identity in place WRS needed to ensure the new look extended consistently across its physical products. Product badging plays a crucial role in presenting a high-quality professional image at point-of-sale locations while aligning hardware with the brand’s identity across multiple sectors, franchise operators and diverse retail environments.
The Diametric team worked closely with WRS to fully understand their precise requirements. This included site visits to review the new branding in context alongside collaborative discussions around materials, finishes and production methods.
We conducted rigorous sampling and testing of multiple options to refine the final specification. Several badge options were considered including aluminium nameplates. Ultimately WRS selected a full-colour digital print with a resin dome and an adhesive backing. This process provided a high-gloss and durable finish capable of withstanding the varied operating environments where WRS hardware is actively installed.
The final badges are now applied across the full WRS product range ensuring consistent branding wherever their POS systems are installed from national chains to independent franchise sites.
With the business growing into new sectors, launching new software and securing major contracts we needed to make sure our brand reflected where we are now and where we are heading. The updated product badging allows us to carry that brand directly through to every touchpoint with the customer whether that’s in a national chain or a single independent site. The team at Diametric made the process straightforward, collaborative and efficient helping us find the right solution for both the brand and the hardware.
