Badges for Global POS Brand

WRS is an international provider of scalable, integrated POS systems, operating across nine countries with over 5,000 installations. As the company expanded into new sectors and introduced new software products, it undertook a full rebrand to reflect its growth and evolving market position.

The Challenge

With a refreshed brand identity in place, WRS needed to ensure the new look extended consistently across its physical products. Product badging plays a crucial role in presenting a high-quality, professional image at point-of-sale locations, while aligning hardware with the brand’s identity across multiple sectors, franchise operators and retail environments.

Our Approach

The Diametric team worked closely with WRS to fully understand their requirements:

• Site visits to review the new branding in context.
• Collaborative discussions around materials, finishes and production methods.
• Sampling and testing of multiple options to refine the final specification.

Several badge options were considered, including aluminium nameplates and a resin domed badge. WRS selected a full-colour digital print with resin dome and adhesive backing. This provided a high-gloss, durable finish, capable of withstanding the varied operating environments where WRS hardware is installed.

The Result

The final badges are now applied across WRS’ full product range, ensuring consistent branding wherever their POS systems are installed, from national chains to independent franchise sites.

WRS commented:

“With the business growing into new sectors, launching new software, and securing major contracts, we needed to make sure our brand reflected where we are now and where we are heading.

“The updated product badging allows us to carry that brand directly through to every touchpoint with the customer, whether that’s in a national chain or a single independent site. The team at Diametric made the process straightforward, collaborative and efficient, helping us find the right solution for both the brand and the hardware.”

Delivered by Diametric:

• Material consultation and sampling
• Specification development
• Production management
• Ongoing supply as WRS continues to grow